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Will traditional company web sites die out? If so, when?

Scritto il 3 febbraio 2011 da Raffaella Mariotti (Digital Strategist)

With the increasing amount of user generated content, review sites etc., will building a complex corporate website be worth the money and effort?
A Company website won’t die out, that is the place where a company (medium and big) can make the customer live an experience, going through the products, the details, the customization.
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